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AIER XU                     

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NIKE:
SHANGHAI’S NEVER DONE


This film celebrates the never-satisfied spirit of Shanghai athletes by centering on a man who seems stuck in the past – Mr. Lin, the proud owner of a struggling store that sells finishing lines for races. While he lovingly celebrates the end of things, Shanghai athletes keep going.






Also, we are lucky enough to invite Lin Dong Fu, the famous Shanghainese actor to star as Mr. Lin, to bring out the most authentic and relatable charming Shanghai vibe.














︎Mr.Lin, very handsome gentleman.



Apart from this anthem film, we also created a series of fun :15 second vignettes
to celebrate the Shanghai’s never done spirit and more importantly,
invite people to click the video and get exercise.




Director: Nick Gordon
Role: Creative




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