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THE WOOLMARK COMPANY:
SHEEP SISTERS

We launched Woolmark’s first brand campaign in China with three luxurious sheep sisters loosely based on the Kardashians.

In three humorously curt interviews, consumers can learn about the superiority of Merino sheep genes and the unparalleled benefits of “Merino the Treasure Wool”. 













(Just a normal photo of me fitting with sheep sis head.)

Director: Ding Yu Chen
Role: ACD, Livestream Assitant & Sheep Lover







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