NIKE STUNT:
RUN THE GLOBE
To communicate Nike global message ‘Running makes the world go round’, we hijacked the spherical metro city globe building in Shanghai and turned it into an interactive spinning globe that made runners literally feel on top of the world. On top of the building we installed a 5 meter invisible screen. Across the road runners could run on a treadmill and magically appear on top of the building. The quicker you ran, the quicker you made the world go round.
Runners’ names were also projected onto the globe such as “Su Bing Tian makes the world go round” to deliver a strong message in China about the power of running, and encourage everyone across the nation to get out there and run.
In less than 2 hours over 2 million people watched the livestream. Over a 2 day period the total online & offline impressions stood at 104 million.
︎ Campaign · Branding In Asia · BEST ADS ON TV
Runners’ names were also projected onto the globe such as “Su Bing Tian makes the world go round” to deliver a strong message in China about the power of running, and encourage everyone across the nation to get out there and run.
In less than 2 hours over 2 million people watched the livestream. Over a 2 day period the total online & offline impressions stood at 104 million.︎ Campaign · Branding In Asia · BEST ADS ON TV
