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NIKE: BELIEVE A BEIJINGER


As part of the Beijing 99 campaign, we also made a series of fun spots that bring the “Believe a Beijinger” spirit to life. The spots will show what happens when a Beijinger does what they say. When their trash talk actually becomes true. 




(1 on 1)



(Grandma)



(Lost)



(Pants)




(Tooth)




Director: Zhang Da Peng
Role: Creative





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