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NIKE: CSL FINAL QUICKSTRIKE


A quickstrike poster we did for Evergrande, a Chinese football club known for its wealth, winning the 2019 CSL (Chinese Soccer League) championshiop. Naysayers have been challenging Evergrande, saying the team win the game only because they’re rich enough to buy anything they want: buy the best coach, buy the best athletes, buy the best equipments...
That is so wrong and we want to fight back to it.




The idea here is super simple: We listed all the scores Evergrande got in the past 10 years at CSL, no matter win or lose, as a bold statement to show all the efforts and hard journey behind this championship. They win the championship, because only they keep fighting for it because You can’t buy the championship, you can only earn for it.





Role: Creative





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