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AIER XU                     

︎ Work                    ︎ About                    ︎ Drawings                    ︎ Whatever

LANEIGE
BOUNCY & FIRM WITH
SYDNEY SWEENEY

The new Laneige anti-aging franchise “Bouncy & Firm” featuring Sydney Sweeney’s dynamic expressions. The campaign was launched globally in North America, APAC and South East Asia, it took over the New York City subway and people loved it.



      

Role: Creative Director






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